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How To Manage Corporate Events Successfully PDF Print E-mail

Find Out How You Can Manage Cost-Effective Events Even In This Economic Downturn and
Make It As One of Your Effective Marketing Tools !!

了解如何在这一经济下滑的环境下管理有效成本的活动,并使之成为您有效营销的工具之一!!
NEWLY LAUNCH FOR CHINA

WORLD EXPO 2010!!

新登陆中国,

专为世博量身打造!!

This is a practical, interactive, fun and experiential-learning workshop with simulated on-site practices and case-studies. Find out also how you can market your events successfully without increasing cost, even during economic downturn!

这是一个实践性的、相互交流的、有趣的且是体验式的学习研讨会,它还伴有现场模拟活动及案例研究。了解在这经济动荡下不增加营销预算的情况下,如何成功推广您的活动。

 

This workshop

Is endorsed by International Professional Managers Association, UK

此研讨会由英国国际职业经理人协会认证



www.ipma.co.uk


SPECIAL BONUS!!!

1st 20 to register with payment get BONUS CD on "Using the 5W2H Approach To Events Management" with reprint right for important checklist and forms

特别优惠!!!
 
20名报名将获得CD “如何引用5W2H活动管理方法”内附重印权的重要清单和表格

 

Take the

Advantage of Introductory Pricing get 
RMB500 off before 11 Sept 2009

 

争取首推特别
推广价在911日前报名RMB500

 

Over 80 companies have benefited from the workshop including:

超过80家公司受益于研讨会,其中包括:
- Maybank
- Kuala Lumpur Stock Exchange
- Malaysian Institute For Nuclear Technology Research
- HSBC Bank Malaysia Bhd
- Sarawak Tourism Board
- UMW Toyota Motor SB
- Magnum Corporation Bhd
- Motorola Multimedia SB
- SEDC Sarawak
- Expoland Exhibition
- Road Engineering Association of Asia and Australia
- Malaysia Lng Snd Bhd
- Ingress Precision Sdn Bhd
- Permodalan Nasional Bhd
- Asean Bintulu Fertilizer
- Agfa (ASEAN) Sdn. Bhd.
- B.Braun Medical Industries
- Berjaya Vacation Club
- Cahya Mata Sarawak Bhd
- CNI Enterprise (M) SB
- Dewan Filharmonik Petronas
- German Malaysian Institute
- IIUM Holding Sdn. Bhd.
- Institute Bank Bank Malaysia
- Int.Centre For Leadership in Finance
- Kumpulan Perangsang Selangor
- Labuan Reinsurance (L) Ltd.
- Leo Burnett Advertising
- NEC Computers (M) SB
- Peremba Construction
- Petronas Carigali SB
- Technology Park Malaysia
- Samsung Electronics
- Sime Darby Berhad
- Tetra Pak Malaysia & Singapore
- Universiti Malaysia Sabah
- Conceptual Events Asia
- RHB Banking Group
- and many more...

 

 

Date: 23 & 24 Sept 2009
Venue: Shanghai

日期923 & 24

地点 上海

 

Seminar Fee:
RMB 4,300 per person
(Inclusive of learning material, lunch & refreshment)

研讨会费用:

每人RMB4,300(包含学习资料、午餐和茶歇)
 

INTRODUCTORY SPECIALS:
RM3,800 per person
(enroll before 11 Sept)

推广价

每人RMB3,800

911日之前报名)

GROUP RATE:
-Group of 3: 3rd person pays 1/2 fee
-Group of 4: 4th person attends FREE

团体价:

- 3人:第三人半价

- 4人:第四人免费


 
CALL/立即联系:

Mr. Andy Wong

黄永康先生
021- 6193 5658 /
86 - 13818776962



Email /
电邮: This e-mail address is being protected from spambots, you need JavaScript enabled to view it

 

 

Jointly Organized By

 

 


Program By

 

Social Media Marketing Partner

 

 

 

如何成功的管理企业活动!

Find out what you will learn and how you benefit from
this 2-day workshop. You will walk away not just with a proven system and event management process but gain access to over 29 templates with reprint rights and a community of Event Managers! If you are involved with events management, can you afford not to be part of this!

 

200992324日,上海

了解您将学到什么以及您会从这两天的研讨会里获得什么益处。 研讨会结束时您不仅明白了一个已被验证的系统及活动管理流程,还会获得超过29个有重印权的范本,并能加入一个活动管理人团体。如果您是活动管理的一员, 您怎能自己不是这个研讨会的一员吗?

 23 & 24 September 2009, Shanghai

 

LEARN FROM THE EXPERTS

june fooJune Foo, Key Trainer- Having more then a decade of industry experience with renowned MNCs, June has been invited to conduct training seminars in many countries across ASIA. An accomplished project manager and an engineer by profession, she has handled multi-million dollar projects and organized      international conferences & corporate events with great success. At one time, she was tasked to deliver a project that normally takes a year within four months, working with a team that spans across Singapore, Taiwan and USA to successfully captured a targeted US$20M market opportunity.

June Foo --- 拥有超过10年的在国际知名跨国公司行业经验。June已被邀请在亚洲地区许多国家进行培训研讨会。作为一名出色的项目经理和职业工程师,她负责数百万美元的项目,举办国际会议、企业活动并取得巨大成功。曾经,她拿起了一项重大任务,在短短的4个月内完成了一项横跨新加坡,台湾和美国的团队合作,成功地获得了一个2000万美元的市场机会。象这类型的项目活动通常需要一年时间。


As a Certified Professional Trainer, she has collaborated with experienced events managers to develop a program on how to manage corporate events successfully. She is an advocate in taking a practical approach towards solving common problems in events management, and aims to equip her participants with simplified processes and tools that has proven to be useful beyond the classroom environment.

作为一名国际专业认证的培训师,她与有经验的活动管理人一起开发了一个项目如何成功管理企业活动的课程。她主张应该采取简易、切实可行的流程和工具来解决活动管理中一些普遍的问题。这些流程和工具已被证实超越课堂上的理论。

 

 


shumShum FP, Director of Event Mastery / Co-trainer-

M.Phil in Publishing Studies, B.Sc.Econs, Certificate in Event Management, PR & Marketing
Shum has worked in many different areas including events management, education, publishing, marketing & database consulting, HR training and consulting, travel and banking. Having worked for over 20 years, she has since acquired strong skills, knowledge and experiences in various areas.

 

Shum在许多领域都工作过,包括活动管理、教育、出版、营销与数据库咨询、人力资源培训及咨询、旅游和银行业。工作了20多年后,她在各个领域都拥有了高超的技术、知识及经验。

 

Shum founded and developed EventsMastery, offering events management courses, products and coaching. Shum is also the co-author of “Managing & Marketing Successful Events” and developed “The 5W2H Approach to Events Management” CD.

Shum成立及发展了EventsMastery,专为提供活动管理课程、产品及指导。Shum也是《管理与销售成功活动》一书的合著者,她还制作了“5W2H活动管理方法”CD

 

Shum has been involved in many projects and events including managing a major project to develop a regional marketing database system for Dataconsult (a division of Ogilvy One)’s client- Intel; roadshow in Singapore for Caltex;  internal sales launch for Nestomalt (Nestle’s new product);  consumer roadshow for Philips;  market survey for San Francisco coffee and various projects/events for the Quest Group. 

Shum曾涉及很多项目和活动,包括为DataconsultOgilvy One的一个分支)的客户- 英特尔开发了重要项目,一个区域性的营销数据系统;在新加坡为加德士做了一个巡展;为雀巢麦精(雀巢公司的一个新产品)做内部销售推展;为飞利浦做消费者巡展;为旧金山咖啡馆做市场调查;以及为跨势管理咨询有限公司做各种项目或活动。



Other GUEST SPEAKERS who will give insights to organizing events, how to deal with press, handling hotel banquet, working with printers, managing external agencies and others.

其他客场讲师,他们能针对活动的组织、如何处理新闻报道、处理酒店宴会、与印刷商共事、应付外交机构等等给出自己的见解,

(organiser reserves the right to make changes to list of speakers without prior notice)
(
主办单位有权无需事前通知更改培训师)

WHAT THEY SAY...

学生赠言:

I' m really satisfy with the event management programme. The speakers are very knowledge with the respective modules.

Jaya Kumaran - Motorola University

我真的很满意活动管理项目,讲师都非常了解各自的模块识。

--亚库马兰 - Motorala大学


I would recommend this workshop to those who are passionate about event management. It's very interesting, fun and full of activities. You'll love it.

Hazline Abd Alim - Multimedia Development Corpn (MDeC)

我推荐那些热衷于活动管理的人士来参加这样的研讨会,它非常有趣的,有很多有趣的活动,你会爱上它的。

 -- Hazline阿卜杜勒阿利姆 国家多媒体发展组( MdeC


Just when you think you know all these are to know on being good events managers. Here comes an insightful hands-on eye-opener workshop, that is a must attend, for even the best in the industry.

Siobhan Anne Netto -  Medical Centre

正当您认为您知道所有这些都是优秀的活动管理人所应该知道的。来这里您就会有新的见地:这是一个动手的,能够开阔眼界的探讨会,您必须参加,因为它是这个行业中最好的。

              -- Siobhan阿东北偏北托 - 医疗中心

 

WHAT YOU WILL LEARN

您将会学到:

Part A: Overview

第一部分:概括

  • Successful Corporate Events    
  • 成功的企业活动
  • Event Management Process 
  • 活动管理流程
  • Event's Brief 
  • 活动的简要
  • Financial Management 
  • 财务管理
  • Setting up project team  
  • 组建项目团队
  • Introducing the 5W2H concept 
  • 介绍5W2H概念 
  • Applying 5W2H techniques 
  • 介绍5W2H技巧  

 

Part B: Stage 1 - Concept/ Idea Generation/ Research

第二部分:第一阶段 概念/点子的产生/调研

  • Sources of idea
  • 介绍点子的来源                                                       
  • Techniques for generating ideas
  • 产生点子的技巧
  • Brainstorm      
  • 头脑风暴
  • Research
  • 调研  
  • Environment scan 
  • 环境扫描  
  • Feasibility studies 
  • 可行性案例    
  • Cost-benefit  
  • 成本—收益   

Part C: Stage 2 - Planning

第三部分:第二阶段—策划

  • 5W2H at strategic level 
  • 战略层次上的5W2H                                     
  • Marketing strategies     
  • 营销战略                                    
  • Budget   
  • 预算                                                         
  • 5W2H at tactical and control level      
  • 战术和控制层次上的5W2H                 
  • Scope of services in event management     
  • 在活动管理上服务的范围           

Part D: Stage 3 - Implementation

第四部分:第三阶段—执行实施

  • Preparation phase      
  • 准备阶段                              
  • Open for registration              
  • 开放注册        
  • On-site management/ logistic          
  • 现场管理/后勤                   
  • Post-event activities             
  • 事后安排                             
  • Applying project management skills                 
  • 应用项目管理技巧    
  • Working effectively with 3rd parties        
  • 如何与第三方有效工作                       
  • Registration management      
  • 注册管理                                      
  • Operations checklist        
  • 执行清单 

Part E: Stage 4 - Control/ Evaluation

第五部分:第四阶段—控制/评估

  • What can go wrong?     
  • 什么地方可能会出错?                                               
  • Potential problems analysis (PPA) - Marketing     
  • 分析潜在问题(PPA)—营销
  • Potential problems analysis (PPA) - Operations       
  • 分析潜在问题(PPA)—操作
  • Evaluation           
  • 评估        
  • Post-mortem/ Debrief       
  • 事后报告/汇报  
  • Managing Reports/ Tracking        
  • 管理报告/跟踪  

 

WHY YOU SHOULD ATTEND

您为什么要参加

  • You will get 1st-hand knowledge from experienced practitioners with over years of accumulated experience in Events Management. Some of the areas you will learn include:
  • 您将从获得第一手来自于从业活动管理积累丰富的知识和经验,包括下面的领域
    • Applications from research and planning for successful implementation to managing risk, budget and evaluation
    • 通过规划和研究的应用取得风险、预算和评估的成功管理
    • Understanding and implementing The 5W2H system
    • 理解和贯彻实施5W2H系统
    • Importance of project management skills
    • 重要的项目管理技能
    • Resources and suppliers management (including technical  & venue check)
    • 资源和供应商管理(包括技术,场地检查)
    • Managing speakers and delegates\
    • 演讲者和参与者管理
    • Applying social media marketing to market your events
    • 运用社会媒介营销来销售您的活动
    • Is sponsorship relevant?...and many more We teach you what you never learn in school but need to apply at work. You get to practise what you learned on the spot and be evaluated.
    • 赞助是否由关联?以及更多的我们教你在学校从来没有学习到的知识,但在工作中是需要的,您可以当场练习您所学习的,并进行评估.
  • Online community of event managers with forum, blogs, and on-going articles of interest. You also get to network with Event Managers from other industries.
  • 在线活动管理人的论坛,博客和有关文章。 您还可以到网络与其他行业和国家活动管理人交流
  • Option to get a UK-based professional certification as "Certifed Event Manager" provided by International Professional Managers Association, IPMA, UK and many more.
  • 可取得一个英国的专业证书—“认证活动管理人”,这一证书是由国际专业管理人协会、国际项目管理协会、英国以及许多其他机构所提供的。

 

YOU SHOULD ATTEND IF YOU ARE:

您应该来参加,如果你是:

  • Responsible for your company functions and events
  • 负责公司的晚会和活动
  • Involved in organizing training, seminars, conferences, exhibitions & other corporate events
  • 参与组织培训,研讨会,会议,展览,其他企业活动
  • Given the task to organize and manage events for marketing and promotions...trade shows, press conferences, product launch, road shows, sales conventions, previews & talks and others
  • 鉴于工作要组织和管理营销和促销活动….比如贸易展览,新闻发布会,产品发布会,巡回展览/演出,销售大会,预览,讲座会和其它等等。
  • Asked to manage events for your corporate clients
  • 为您的企业客户管理活动
  • Keen to explore a career in event management
  • 探索活动管理领域新的职业生涯
  • Somehow involved directly or indirectly in the M.I.C.E. industry
  • 直接或间接的参与管理活动事项

 

 

We will look forward to your registration and do take this opportunity to get the Introductory Specials before 11 Sept 2009. Call us now at  021- 6193 5658

我们期待着您的注册,机不可失!2009911日之前注册您还可获得一份导论特刊!现在就与我们联系021-6193 5658

Thank you and see you at the event.

感谢您的关注!期待研讨会上相见!


Andy Wong

Managing Director
Active X Search Human Resource Services Co., Ltd.

 

 
 
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